Barbour to open new flagship store in Mayfair

Monday, July 2, 2018

Leading fashion brand Barbour, famed for its waxed jackets which adorn most of the rural (and an increasing number of the urban) population, has struck a deal with Grosvenor to open a new flagship store in Mayfair. The firm will relocate to a 4123 sq ft store at 56 Duke Street, which is more than double the size of its current premises.

It is paramount that the foot traffic on that street increases – for all retailers – so, if a ‘household’ name continues to bring customers onto the street, that’s an advantage.

When looking at the footfall of visitors, they tend to freeze at Spaghetti House and look up/ across the road before turning back to Oxford Street.

Although, if I were Barbour, I’m not sure how I would feel about the monstrous London gift shop which has opened in place of Goldsmiths – just across the street.

The new Barbour store will open later this summer.

Image source: Property Week