Elizabeth Attew founded Mayfair Curated, previously Mayfair Office Girl in October 2013.
The site launched as an insider’s directory to the exclusive London district of Mayfair and was founded on Elizabeth’s extensive knowledge and much lauded passion for the area. Key relationships, extensive knowledge of each district alongside unique insight and foresight, make her one of Mayfair’s leading ambassadors.
The Mayfair Times Community Awards 2017 and 2018, recognised Elizabeth as ‘The go to ambassador for Mayfair and St James’ – shortlisted in the category for Bright Young Thing.
Elizabeth consults on the London retail market and trends, with a focus on the West End and has set-up consultancy, Curated Retail Connections
Clients include Frere Hall, Sealand Galaxy, Bond Street Jeweller, Sheila King International Ltd, an international landlord advisory consultancy.
Becoming more involved at a community level since 2015, advising Lanes of Mayfair (South Molton Street/Lancashire Court) on community news and contributing ideas for events; before in 2016, becoming a Marketing committee member of Mayfair Neighbourhood Forum.
2017-2019, Elizabeth was retained as the events, communications and local association secretary for Shepherd Market Association, responsible for the Shepherd Market Christmas Party.
Contributing to luxury lifestyle publication Chartwell Journal 2015-2017 and for the period 2013-2016, Mayfair ambassador for London Cocktail Week.
Socially, Elizabeth site on the committee of London’s premier speaker and discussion club for women, founded in 1980s, Kit Cat Club and on a committee for the first women-only private members club, The Allbright Club – opening their second London location in Spring 2019.
Since launching Mayfair Curated, Elizabeth’s diary has grown to include attending several events each week, often daily. Attending exclusive store/restaurant openings, book launches, press days, industry awards, intimate dinners, press dinners, international press trips and networking events. Most events feature across the MC social media platforms, some feature on the website; whilst others are more informative.
Attending throughout the year, 2014-30 events, 2015-80 events, 2016-100 events, 2017-180 events and in 2018-260 events.